Fonts and Typefaces

Fonts and Typefaces

Connotations

Media is wonderful ——-> More professional

Media is wonderful ———-> Basic?

Media is wonderful ——-> Childish?

‘Font’ and ‘Typeface’  are two terms that are often incorrectly used interchangeably 

Font - Is one particular weight and style of a larger typeface

Typeface - Categories comprised of many different fonts. For example, serif is a type face, and times new roman is a font that is part of the serif family.

There are a variety of different typefaces and fonts.

Serif

Serif fonts are identifiable by the small lines on the edges of letters (called serifs) that make the font easier to read in print. Font in the serif typefaces include Times new roman, Georgia, and Book Antiqua

Sans Serif 

Sans serif font letters don't have a serif attached to them, so they display more clearly on websites. Fonts in the Sans Serif typeface include Ariel, Verdana and Helvetica 

Script

Fonts in the script typeface are meant to imitate the fluidity of human handwriting. Fonts in the script typeface include comic sans, Kristen, and Lucida

Modern or Display

The modern typeface is characterised by variances between thin and thick bold lines in the lettering. Fonts in the modern type face include Impact, Rockwell, and Agency

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